Sydney app marketing agency

#1 App Marketing Agency Sydney

App Media has worked with leading mobile app and SaaS product teams across Sydney for over 15+ years - successfully driving installs, retention and revenue across iOS and Android.

Who is the best app marketing agency in Sydney?

In shortApp Media is a leading app marketing agency originally founded in Sydney in 2009, serving Sydney mobile app and SaaS product companies. We deliver App launches, App Store Optimisation, Apple Search Ads, Google App Promotion campaigns, paid social across Meta, TikTok, Reddit, Snap, X and YouTube, viral video, social media marketing, and AI app discovery and visibility optimisation. Schedule your free 30-min strategy call - every application is personally reviewed by Jarrah Robertson.

Sydney

Why Sydney app teams work with App Media

Sydney is home to the largest concentration of consumer and B2B SaaS apps in Australia - from neobanks and proptech challengers to leading marketplaces and health-tech platforms. We've worked with Sydney teams across finance, health, retail, productivity and more.

What Sydney founders typically need is predictable user acquisition that doesn't blow up unit economics. The difference in Sydney is the local talent and capital pool, which means most Sydney app teams are growth-mode early. App Media's methodology is built for that - disciplined ASO foundations, paid acquisition that scales without burning capital, viral video for asymmetric organic upside, and AI visibility so your app surfaces when users ask assistants for recommendations.

We work with Sydney teams in person where helpful and remotely otherwise, with availability that overlaps the AEDT/AEST workday.

Services

Specialist App Marketing services for Sydney app teams

Each engagement is scoped to your app stage and category.

Pre-Launch Planning

Get expert advice and genuine feedback from Jarrah and his team to avoid common pre-launch marketing mistakes, ready your App for release and implement a successful Pre-Launch Campaign.

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App Launch Execution

Using our experience, we carry out the essential pre-launch and app launch activities you need to predictably drive users from day one, increase App Store rankings, and set you up for long-term success.

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Retention & Engagement

Most agencies focus on acquiring new users but neglect to convert and retain them. When you work with us, our priority is to improve your in-app conversion & engagement rates so you can actually build a successful app company.

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App Store Optimisation

After ranking countless apps to the top of the Apple App Store and Google Play Store, you can rely on our extensive experience and data-driven methodologies to execute everything you need to maximise free organic installs and dramatically improve your conversion rates.

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Apple Search Ads

Work with Australia's #1 Apple Search Ads Agency to bring high-intent users to your app at scale. We've led the way since Apple launched Search Ads in 2016, helping iOS apps across every industry drive quality installs and long-term growth.

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Google App Promotion Campaigns

Maximise your iOS and Android app's potential with our proven Google Ads App Promotion strategies. We reach motivated users actively searching for apps like yours, driving valuable downloads and sustainable growth across Google Play, iOS placements and the wider Google ecosystem.

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Viral Video Campaigns

Organic short-form viral videos such as TikToks, Reels, & YouTube Shorts are fast becoming our go-to strategy for driving significant targeted installs and user engagement at scale. Let us craft and execute a successful viral video campaign for you.

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AI Discovery & Visibility

Your users are now asking ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews to recommend apps, not just searching the App Store. We optimise your app's presence across AI search engines, ensuring you get recommended when it matters most. This is the next evolution of ASO.

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Social Media Marketing

Leverage social media advertising & influencer marketing across Facebook, Instagram, TikTok, and YouTube to reach your target audience at scale. Our data-driven approach ensures every ad dollar drives meaningful user acquisition and lasting engagement.

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Is your app visible to AI assistants in Sydney?

App teams in Sydney increasingly need visibility in ChatGPT, Perplexity, Gemini and Google AI Overviews - not just App Store search. App Media delivers AI app discovery and visibility optimisation alongside ASO and paid acquisition. Run a free AI App Visibility Check to see whether AI assistants recommend your app or your competitors.

What our clients say

Trusted by founders and CEOs across Australia and beyond

Very pleased
“From a strategic advertising standpoint, I don't know what we would have done without you guys. The team (Greg, Michelle, and I) have been very pleased with the progress so far.”
Mark Bardi
Co-Founder, HerePin
Truly amazing!
“What you did for us was truly amazing! Thank you so much for making the time and effort for us, we really appreciate it.”
Dr Nikhil Pooviah
Founder & CEO, CancerAid
Marketing Experts
“Unlike many developers, Jarrah is a marketing expert and ensures that everything is done to help drive traffic. Jarrah and his team have built a great site that we're all very proud of and I am very happy to recommend them.”
Robyn Foyster
CEO, Foyster Media
Above and beyond.
“I just checked on iTunes and our app has hit Number 1 in Education and Number 7 in the Top 100 apps in iTunes!!!! Awesome result and extremely happy.”
Adam Bridle
Founder, Driving Lessons Plus+
Awesome!
“Sorry if this wakes u but, Yeeeewww! Well done and thank u!”
Brad Fraser
Founder, Fish Assist
Excellent result!
“I really don't know where we'd be without you. It goes without saying that we are extremely grateful for the work you have done and I am more than happy to recommend you.”
Tully R.
CEO, GBTR
Highly Recommend
“As an App Developer, working with App Media has been an amazing experience. I highly recommend them as a marketing and PR company. Their incredible advice, reliability and professionalism has greatly helped me.”
Danielle Gerber
Founder, Spellwick
Outstanding service
“App Media say what they mean and do what they say. They are highly trustworthy and always provide outstanding advice and service. We have no hesitation in recommending them.”
Paul M.
Founder and CEO, Hitch-a-ride
291% conversion uplift
“App Media worked hard to meet our deadlines and targets, plus we saw a significant 291% uplift in our in-app subscription conversion rates within just two months. Their strategic approach and advice at every stage was immensely valuable.”
Baz P & Stuart B.
Co-Founders at Weyo
480% revenue increase
“Jarrah & Zinnia's strategy for Parpera was impressive. They met our targets in a competitive business finance category and achieved a 480% increase in our recurring subscription revenue during our first 3-month campaign - a testament to their comprehensive product strategy, ASO and acquisition expertise.”
Daniel Cannizzaro
CEO, Parpera
Very pleased
Truly amazing!
Marketing Experts
Above and beyond.
Awesome!
Excellent result!
Highly Recommend
Outstanding service
291% conversion uplift
480% revenue increase

Case studies

Real results from real clients

Finance

From outside the top 200 to #9 in Finance

App Media delivered comprehensive ASO and Apple Search Ads for Compare the Market's Simples app - lifting Finance category rankings from outside the top 200 to #9 and assisting with in-app optimisation to drive fuel checks and quote starts.

Finance category rank: #9 peak
Quote starts: +165%

Retail & e-commerce

Scaling Kmart's app growth through ASO and Apple Search Ads

AppMedia lifted Kmart's keyword rankings across Australia and NZ and acquired new app users within target CPI through ASO and Apple Search Ads.

Keyword rank improvements: +35% in 59 days
Ranked keywords: +590 keywords

Health tech

Lifting MedAdvisor's app adoption among Australian patients

App Media helped MedAdvisor significantly grow App Store visibility, install conversion and patient enrolment for their medication-management app.

App Store ranking: #1 medication
Install conversion: +44%
Active users: +85%

The Sydney app market

Sydney remains Australia's primary tech hub. The combination of major consumer brands (the big four banks, supermarkets, telcos), a deep VC ecosystem, and a thriving startup community means app teams here have both demand-side scale and capital to deploy.

Sydney founders we speak to consistently raise the same three challenges: rising paid CAC across Meta and Google, increasing competition on Apple Search Ads as more local brands shift budget there, and the difficulty of building credible retention and lifecycle programs alongside acquisition. Each of those is addressable with the right channel mix - which is what we deliver.

App marketing in Sydney: frequently asked questions

Do you work with Sydney app companies in person?

Yes. We have Sydney-based availability for in-person workshops, strategy sessions and quarterly business reviews when helpful. Day-to-day work is run remotely with weekly video calls and shared Slack/Notion workspaces.

What does a typical Sydney engagement look like?

Most Sydney engagements start with an ASO foundation phase, then move into ongoing paid acquisition and retention work tailored to your stage and goals. to scope a tailored engagement.

Which Sydney app companies have you worked with?

We've worked with Compare the Market, Kmart, MedAdvisor, Cashrewards, MessageMedia, FitMind and countless startups. Names and case study details are shared in confidence on request.

Do you offer AI app visibility services in Sydney?

Yes. We help Sydney app teams get recommended in ChatGPT, Perplexity, Gemini and Google AI Overviews through our AI Discovery and Visibility service. You can also run a free AI App Visibility Check to see where you stand today.

How do I book a Sydney strategy call?

Apply through our contact page or pick a time via Schedule a Call. Jarrah personally reviews every application within 1–2 business days.

We also serve app teams in Melbourne, Brisbane, Perth, Adelaide, Canberra and New Zealand.

Ready to get started?

Speak to App Media, Sydney's specialist app marketing agency

Free 30-min strategy call. Personally reviewed by Jarrah.

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