Audience & Trend Research
We analyse your target market and current trending formats to develop the best viral video strategy for your app business.
Short-form viral video
Drive mobile app installs with TikTok, Reels and YouTube Shorts
Organic short-form viral videos are the highest-leverage acquisition channel of the decade. We craft and execute viral video campaigns that drive significant targeted installs and user engagement at scale.
Viral Video Campaigns
The most powerful organic acquisition channel of the decade.
Organic short-form viral videos such as TikToks, Reels, and YouTube Shorts are fast becoming our go-to strategy for driving significant targeted installs and user engagement at scale.
Unlike paid media, viral video gives you compounding returns. A single video that resonates can drive tens or hundreds of thousands of installs at a fraction of paid CPI - and the engagement signal feeds platform algorithms, multiplying organic reach further.
What's included
Drive significant app installs and engagement with short-form viral videos
Here are just some of the things we do for your viral video campaigns.
Idea & Creative Strategy
We develop concepts around narratives and topics that resonate with your target market.
Talent Casting & Production
We source and work with top talent to produce highly engaging content that works for your brand.
Campaign Management
We add fuel to the fire by conducting strategic paid app install video campaigns to further leverage TikTok, YouTube, Facebook and Instagram.
Channel Strategy & SEO
We optimise your channels and videos to ensure you have them configured to maximise free organic traffic and give your app business the best chance of success.
Monitoring & Reporting
We regularly look at all the data, analyse audiences, and provide ongoing post-campaign strategic recommendations so you're always on-trend and driving meaningful outcomes.
Build a viral video engine that drives installs every week
If you want to build a viral video engine for your app, whether that means a single launch campaign or an ongoing always-on creator program, apply for a free 30-min strategy call and we'll get you started.
Frequently asked questions
Is short-form viral video right for every app?
Most consumer-facing apps benefit significantly. Apps targeting Gen Z and younger millennials see the strongest results. B2B and niche enterprise apps are typically better served by other channels - we'll tell you upfront if your app isn't a fit.
How many videos do you produce per month?
It depends on the engagement and goals. A typical always-on viral video engagement produces 8–20 videos per month, mixed across creators and platforms, with weekly creative reviews to focus production on what's converting.
Do you handle creator outreach and contracts?
Yes. We identify creators, manage outreach, negotiate rates, contract them, brief them, and review every piece of content before it ships.
How do you measure viral video performance for app installs?
We use TikTok's app tracking, Meta's app SAN, AppsFlyer/Adjust attribution, App Store Connect referrer reports, and direct uplift modelling. We can attribute installs to specific creators, hooks and concepts so you know exactly what's working.
How much does a viral video campaign cost?
Scope depends on production volume, creator partnerships and paid amplification. We tailor every program to your category and goals. and we'll recommend an approach that fits your stage.
More services
Explore our other services
Pre-Launch Planning
Get expert advice and genuine feedback from Jarrah and his team to avoid common pre-launch marketing mistakes, ready your App for release and implement a successful Pre-Launch Campaign.
Learn more
App Launch Execution
Using our experience, we carry out the essential pre-launch and app launch activities you need to predictably drive users from day one, increase App Store rankings, and set you up for long-term success.
Learn more
Retention & Engagement
Most agencies focus on acquiring new users but neglect to convert and retain them. When you work with us, our priority is to improve your in-app conversion & engagement rates so you can actually build a successful app company.
Learn more
Ready to get started?
Speak to a Viral Video Campaigns specialist
It's as simple as scheduling a free 30-min strategy call with Jarrah to get started.