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App launch

Are you ready to launch your App?

Launch your iOS, Android, or SaaS app to millions of users worldwide. Proven strategies, no expensive guesswork.

App Launch

Work with the best and launch your app right the first time.

Let Jarrah and his team navigate you through the setup and execution of a tailored App Launch Campaign. This may be for your initial launch to market, a private or public beta launch or app re-launch. At App Media, we fully manage your early-stage user acquisition strategy, planning, and asset preparation, then execute a stringent user acquisition campaign utilising extensive experience and proven app launch strategies.

We coordinate App Store releases with paid media flights, viral video drops and PR moments so that every channel reinforces the others - driving the install velocity that triggers App Store algorithms in your favour.

What's included

Maximise your launch campaign

Here are just some of the things we do to launch your mobile or web app product

Product & UI/UX Consultation

We analyse your product, business plan, goals, revenue model and marketing budgets, then provide very specific guidance that will help you prepare your app for launch and maximise your return on marketing dollar investment.

Launch Planning & Budget Strategy

We formulate a tailored step-by-step Launch Plan based on our experience launching hundreds of apps. We outline the App launch strategies and tactics that we believe will have the highest probability of success for your product.

App Store Optimisation (ASO)

We optimise your App Store positioning, title and keyword string, write a high-quality app store description, design ad screenshots and image assets, kick start reviews and produce a 30-second App Preview video (if required) for your App Store listings.

User Acquisition Campaigns

We kick off targeted online User Acquisition Campaigns using the latest industry tools to achieve advanced user targeting. We conduct aggressive testing to acquire high lifetime value users at the lowest cost per acquisition (CPA).

Viral App Marketing Videos

We produce high-definition App Marketing videos for use in online advertising and organic video channels, including all-in-one strategy, script writing, storyboard creation, influencer pairing, custom graphics, animation, voiceovers, music, sound effects and more.

User Onboarding & Retention Strategy

We strategise, write and configure simple but highly effective user onboarding sequences that dramatically decrease user attrition, increase user engagement, encourage feedback and ultimately drive more sales and referrals.

Content & Influencer Marketing

Jarrah and his team are experts at producing content that attracts more traffic, UGC, influencers, and ultimately builds your authority, user base and sales. We complete everything from idea and keyword research, copywriting, design, production and promotion of all content assets that we create.

Lead Generation & Landing Pages

For Web Apps and/or Mobile Apps that have a web presence, we design and build effective landing pages and funnels, including formulation of high-value incentives, viral loop programs and follow-up sequences that attract, pre-frame and persuade more prospects to opt-in and subscribe to your app.

Get meaningful results from day one. Our experience is your gain.

We've launched apps to millions of users worldwide using data-driven strategies that actually work. Skip the costly trial-and-error most startups burn time and money on and fast-track straight to results.

Frequently asked questions

How far before my app launch should I start with App Media?

Ideally 8 to 12 weeks out from your planned launch date. That window gives us enough runway to audit your product, complete App Store Optimisation, build pre-launch hype, prepare creative assets and warm up PR. Earlier is even better - we frequently start during late-stage development, or at the idea stage via our App Idea Validation Framework, so launch decisions are baked in from the start.

What channels do you use for App Launch Campaigns?

Apple Search Ads, Meta (Facebook and Instagram) Ads, TikTok Ads, Google App Campaigns, organic short-form video (TikToks, Reels, YouTube Shorts), targeted PR, and influencer partnerships. The channel mix depends on your category, audience and budget - we recommend the right combination in your strategy call.

Do you handle App Store Optimisation as part of launch?

Yes. App Store Optimisation is foundational to any successful launch. We handle keyword research, metadata, screenshots, app preview videos and ongoing iteration as part of every launch engagement, so paid media and organic discovery reinforce each other from day one.

How long do App Launch Campaigns run?

A standard App Media launch campaign runs 30 to 90 days, with the most concentrated activity in the first 7 to 14 days. We continue optimising and scaling for as long as the campaign is delivering positive ROI - many clients then transition into our post-launch retention and growth programme.

What happens if my app is still in development?

We can absolutely engage during development - in fact, that's one of our most successful starting points. We audit your product from a sales and marketing perspective, shape pricing, paywall, onboarding and App Store positioning around what we know drives installs and retention, and have the marketing infrastructure ready to switch on the day you ship.

Can you launch my app if it's already in the App Stores?

Yes. We run re-launch campaigns for apps that are already published but haven't seen the traction they deserve. We audit your current App Store presence, refresh ASO and creative, line up a coordinated paid media flight and PR pulse, and drive a new wave of high-intent installs - effectively giving your app a second launch moment.

Ready to get started?

Speak to an App Launch specialist

It's as simple as scheduling a free 30-min strategy call with Jarrah to get started.