Last updated: 25 May 2026
At App Media we have a few fundamental principles:
- We don't ask you for personal information unless we truly need it.
- We don't share your personal information with anyone except to comply with the law, deliver our services, or protect our rights.
- We don't store personal information on our servers unless required for the ongoing operation of our services.
- We aim to make it as simple as possible for you to control what information we collect and how it's used.
About App Media and 44Degrees Limited
App Media (appmedia.com.au) is a trading name of 44Degrees Limited (trading as 44Degrees), a New Zealand company that provides specialist mobile and SaaS app marketing services to clients in Australia, New Zealand, the United Kingdom, the United States, and internationally.
Our app marketing services include:
- Pre-launch and launch marketing: strategy, App Store positioning, asset production and launch-day orchestration
- App Store Optimisation (ASO): keyword research, metadata, creative production and conversion testing
- Paid user acquisition: Apple Search Ads, Google App Promotion campaigns, Meta Ads, TikTok Ads, Reddit, Snap, X and YouTube
- Viral video and social media marketing: short-form content production and amplification
- AI app discovery and visibility: optimising how your app appears in ChatGPT, Perplexity, Gemini and Google AI Overviews
- Post-launch retention and engagement: ongoing growth, conversion and lifecycle marketing
It is 44Degrees Limited's policy to respect your privacy regarding any information we may collect through the App Media website and our services.
Information we collect
Website visitors
App Media collects non-personally-identifying information that web browsers and servers typically make available, such as browser type, language preference, referring site, and the date and time of each visitor request. Our purpose in collecting this information is to better understand how visitors use our website and to improve our services.
From time to time, we may release non-personally-identifying information in aggregate form (for example, by publishing trends in website usage).
We also collect potentially personally-identifying information such as Internet Protocol (IP) addresses for visitors who submit contact forms. We only disclose this information under the same circumstances as we disclose personally-identifying information, as described below.
Contact form submissions and lead capture
When you submit a contact form, application form or request information through our website, you choose to provide personally-identifying information including (but not limited to):
- Name
- Email address
- Phone number
- Company name
- Information about your app or business
- Any additional information you choose to provide in your inquiry
We collect this information solely to respond to your inquiry, provide you with information about our services, schedule strategy calls, and where you have consented, to send you marketing communications about App Media services.
Service clients
Clients who engage App Media for services may be asked to provide additional information, including business information and any details necessary to deliver our services effectively. We collect this information only as necessary to fulfil the purpose of your engagement with us.
Marketing services and advertising platforms
When we provide app marketing services to clients, we may process data through third-party advertising and analytics platforms including, but not limited to:
- Apple Search Ads: paid advertising campaigns on the Apple App Store
- Google Ads: paid advertising on Google platforms and the Google Play Store
- Meta Ads (Facebook/Instagram): social media advertising campaigns
- TikTok Ads: advertising campaigns on TikTok
- Reddit, Snap, X and YouTube: social and video advertising where relevant to client campaigns
- Email and SMS marketing platforms: marketing automation and communication campaigns (where engaged by clients)
- Other advertising and analytics platforms: as needed to deliver effective marketing campaigns
When we manage campaigns on your behalf, we may access and process data provided by these platforms, including campaign performance metrics, user engagement data, and conversion analytics. We only access this data as necessary to deliver our marketing services to you.
If you are a client using our marketing services, we recommend reviewing the privacy policies of these third-party platforms, as they collect and process data according to their own policies. We ensure that any data processing through these platforms complies with applicable privacy laws and our contractual obligations to you.
How we use your information
We use the information we collect to:
- Respond to your inquiries and provide requested information
- Schedule and conduct strategy calls
- Deliver our app marketing services to clients
- Manage and optimise advertising campaigns on behalf of clients
- Send marketing communications to you (where you have opted in or consented)
- Improve our website and services
- Analyse service usage and website performance
- Comply with legal obligations
- Protect our rights and prevent fraud or misuse
Data sharing and disclosure
44Degrees Limited discloses potentially personally-identifying and personally-identifying information only to:
1. Our team and contractors
Employees, contractors, and affiliated organisations that need access to process information on our behalf or provide services, and who have agreed not to disclose it to others.
2. Service providers
Third-party service providers we use to operate our website and deliver services (such as email delivery, form processing, hosting providers, analytics services, scheduling tools, and advertising platforms including Apple Ads, Google Ads, Meta Ads and TikTok Ads). These providers are bound by confidentiality obligations.
3. Legal requirements
When required by law, or when we believe in good faith that disclosure is reasonably necessary to protect our property or rights, third parties, or the public.
4. Business transfers
If 44Degrees Limited or substantially all of its assets are acquired, or in the event of a merger or restructuring, customer information may be one of the transferred assets.
We do not rent, sell, or otherwise commercially distribute your personal information to third parties for their marketing purposes.
Some of our service providers may be located outside of New Zealand and Australia, including in the United States. By using our services, you consent to the transfer of your information to these locations. We ensure that any international transfers comply with applicable data protection laws.
Cookies and tracking technologies
A cookie is a small piece of data that a website stores on your device, which your browser provides back to the website on subsequent visits. App Media uses cookies and similar technologies to:
- Understand and analyse how our services are used
- Improve website functionality
Types of cookies we use
- Essential cookies: required for website operation
- Analytics cookies: help us understand how visitors interact with our website (we use privacy-friendly analytics that do not track individual visitors across sites)
You can set your browser to refuse cookies, though some features of our website may not function properly without them.
For our app marketing services, we work with major advertising platforms including Apple Ads, Google Ads, Meta Ads and TikTok Ads. When managing client campaigns, these platforms collect and process data according to their own privacy policies for advertising delivery, targeting, and performance measurement.
Your rights and choices
Depending on your location, you may have certain rights regarding your personal information:
For all users
- Access: request access to the personal information we hold about you
- Correction: request correction of inaccurate personal information
- Deletion: request deletion of your personal information (subject to legal obligations)
- Opt-out: unsubscribe from marketing emails at any time
- Objection: object to certain processing of your personal information
For Australian users
Under the Australian Privacy Principles (APPs) in the Privacy Act 1988 (Cth), you have the right to access and correct your personal information held by us. You may also make a complaint to the Office of the Australian Information Commissioner (OAIC) if you believe we have handled your personal information in breach of the APPs.
For New Zealand users
Under the Privacy Act 2020 (NZ), you have the right to request access to and correction of your personal information held by us. You may also complain to the Office of the Privacy Commissioner (New Zealand).
For EU/UK users (GDPR)
If you are in the European Union or United Kingdom, you have additional rights under GDPR including the right to data portability, the right to restrict processing, the right to object to automated decision-making, and the right to lodge a complaint with a supervisory authority.
For US users
Depending on your state, you may have additional rights under state privacy laws (such as CCPA in California).
To exercise any of these rights, please contact us at enquire@appmedia.com.au.
Data security
We take reasonable measures to protect against unauthorised access, use, alteration, or destruction of potentially personally-identifying and personally-identifying information. These measures include secure data storage and transmission, access controls, and employee training on data protection.
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
Contact us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need to report a privacy concern, please contact us:
App Media (trading name of 44Degrees Limited)
Email: enquire@appmedia.com.au
Website: https://www.appmedia.com.au
For privacy-specific inquiries or to exercise your rights under applicable data protection laws, you may also write to:
Privacy Officer
44Degrees Limited
New Zealand
We will respond to your inquiry within a reasonable timeframe as required by applicable law (typically within 30 days).
Our parent company's privacy policy is also available at 44degrees.ai/privacy-policy.
Governing law
This Privacy Policy is governed by and construed in accordance with the laws of New Zealand. However, we respect and comply with the data protection laws applicable to our clients, including the Australian Privacy Principles (for Australian clients and website visitors) and GDPR (for EU/UK clients where applicable).
See also our Disclaimer.