Campaign Strategy & Planning
We map out your Google App Campaign objectives, audiences and creative angles before spending a dollar, so every campaign is built to drive installs, paid customers or in-app actions, not just impressions.
Google App Promotion Campaigns
Reach your App audience with Google marketing
We're Australia's leading Google App Promotion team, driving quality app installs and sustainable growth across Google Play, iOS placements, and the wider Google ecosystem.
Google App Promotion
Reach motivated users searching for apps like yours
Maximise your app's potential with our proven Google Ads App Promotion strategies. We reach motivated users actively searching for apps like yours - across iOS and Android - driving valuable downloads and sustainable growth through Google Play and the wider Google ecosystem (YouTube, Search, Discover and the display network).
Whether you're a new app preparing for launch or an established team scaling user acquisition, we plan, launch and optimise Google App Campaigns end-to-end. Each engagement is grounded in your unit economics so spend scales as long as cost-per-paid-customer stays inside your target.
What's included
Everything you need to run Google App Campaigns well
We cover the full Google App Campaigns workflow - from strategy and creative through to bid management, attribution and reporting.
Asset & Creative Production
We brief, source and manage the full creative inventory Google needs to optimise effectively - portrait video, landscape video, image and HTML5 - giving the algorithm enough to find your highest-converting users.
Audience & Country Targeting
We segment by country, language, device class and audience signal, then funnel learning back into the targeting setup as data accumulates - so spend follows performance, not assumptions.
Bid & Budget Management
We tune target CPI, target CPA and tROAS bidding to match your real unit economics, and adjust budgets as cost-per-result moves so you never over-spend on a campaign that isn't working.
Conversion Tracking & Attribution
We instrument Firebase, Google Ads conversions, and an MMP where required so installs, in-app events and paid conversions feed back into Google's optimisation - the difference between guessing and scaling.
Ongoing Optimisation & Reporting
Each week we audit performance against benchmark, refresh creative variants, retire fatigued assets and run controlled tests. You get a transparent dashboard, not a monthly PDF.
Ready to scale with Google?
We don't run Google App Campaigns for installs alone - we run them for subscriber acquisition too. Every campaign is structured so that as long as cost-per-paid-customer stays inside your target ROAS, we can scale spend; when it doesn't, we adjust.
Frequently asked questions
What are Google App Campaigns?
Google App Campaigns place your app at the top of Google Play search results and across Google's wider network - YouTube, Discover, Search and the display network. Google's algorithm chooses where each ad runs based on your bid, creative inventory and conversion data.
How are Google App Campaigns different to Apple Search Ads?
Apple Search Ads only run on the iOS App Store; Google App Campaigns run across Google's entire network for both Android and iOS. ASA is a keyword auction with bid-level control, while Google App Campaigns are largely automated - your job is to feed the algorithm great creative, accurate conversion data and a sensible target.
How much should I spend on Google App Campaigns?
Google's machine learning typically needs enough weekly conversion volume to optimise effectively. We scope spend to your goals and unit economics in the strategy call rather than recommending a generic minimum.
How long does it take to see results?
Expect 2-4 weeks of learning before performance stabilises. The first fortnight gathers conversion data; the next stretches the model to scale. We avoid major changes during the learning phase because that resets it.
Do you work with both Android and iOS?
Yes. Google App Campaigns drive installs on both stores, and we frequently run a single budget across iOS and Android when the unit economics support it. We'll always recommend the platform mix that's best for your app and stage.
More services
Explore our other services
Apple Search Ads
Work with Australia's #1 Apple Search Ads Agency to bring high-intent users to your app at scale. We've led the way since Apple launched Search Ads in 2016, helping iOS apps across every industry drive quality installs and long-term growth.
Learn more
App Store Optimisation
After ranking countless apps to the top of the Apple App Store and Google Play Store, you can rely on our extensive experience and data-driven methodologies to execute everything you need to maximise free organic installs and dramatically improve your conversion rates.
Learn more
Social Media Marketing
Leverage social media advertising & influencer marketing across Facebook, Instagram, TikTok, and YouTube to reach your target audience at scale. Our data-driven approach ensures every ad dollar drives meaningful user acquisition and lasting engagement.
Learn moreReady to get started?
Speak to a Google App Promotion specialist
It's as simple as scheduling a free 30-min strategy call with Jarrah to get started.