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Social media marketing

Targeted social advertising and influencer activation that drives installs

Reach your audience at scale across Facebook, Instagram, TikTok, YouTube, Snap, Reddit and LinkedIn with paid social and creator-led campaigns built around your App.

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Social Media Marketing

Paid social and creator marketing built around your unit economics

Reach your audience at scale across Facebook, Instagram, TikTok and YouTube with paid social and creator-led campaigns engineered for installs, activations and revenue - not vanity metrics.

We build creative-first paid social programmes - testing concepts, formats and audiences continuously - and pair them with vetted influencer partnerships when it makes sense for your category. Every dollar is tracked back to the actions that actually move your business.

What's included

Everything you need to run paid social well

We cover the full paid social and creator workflow - from strategy and creative through to attribution and weekly optimisation.

Paid Social Strategy

We define the audiences, formats and creative angles that match your product and stage. The strategy maps to a specific north-star metric - installs, activations or paid customers - so every campaign decision points back to revenue.

Video & Creative Production

We brief and produce the full creative load each platform needs to scale - reels, stories, in-feed video, statics. Volume matters; we plan a creative cadence so the model never starves for new variants to test.

Influencer Marketing

Where it makes sense, we layer in vetted creators - sourcing, briefing, contracting and measuring - so paid social and earned creator content reinforce each other rather than running in isolation.

Audience Building & Lookalikes

We seed campaigns with first-party data, build value-based lookalikes, and structure account hierarchy so each platform's algorithm can do its best work. Iteration is continuous, not quarterly.

Conversion Tracking & Attribution

We deploy the SDKs, MMPs and CAPI integrations needed to reliably feed downstream events back to each platform. Better signal in, better cost-per-paid-customer out - it's that simple.

Reporting & Optimisation

Weekly performance audits across creative, audience and bid - with clear actions, not dashboards full of vanity metrics. You always know what's working, what's not, and what we're testing next.

Creative-first, attribution-native, ROI-honest

Most social agencies optimise for clicks and CPMs because that's what looks good on a slide. We optimise for paid customers and ROAS because that's what scales an app business.

Frequently asked questions

Which social platforms work best for app installs?

It depends on your category and audience. Meta (Facebook & Instagram) and TikTok are typically the workhorses for direct-response app installs, while YouTube Shorts and Snapchat can be strong for specific verticals. We'll recommend the platform mix in the strategy call based on your app and target users.

How much should I spend on paid social for app installs?

Spend depends on your category, unit economics and how quickly you need to learn. We recommend enough volume for the algorithms to optimise without burning learning budget, then scale as cost-per-paid-customer holds inside target. We'll scope a sensible starting point in the strategy call.

Do you produce the creative or do we?

We can do either, and most clients use a hybrid. We brief and produce the bulk of the testing creative; you contribute the brand-true hero pieces and we layer in creator content where it fits. Volume matters more than polish - we'll guide you on what to invest in.

How does influencer marketing fit into paid social?

Influencer content extends your creative library, builds social proof, and frequently outperforms branded creative when boosted as paid ads. We treat creators as part of the paid social system rather than a standalone activity - so the same content drives owned, earned and paid impressions.

How do you measure paid social success?

Cost per paid customer (or paid event), payback period and downstream LTV - the metrics that actually predict whether spend is profitable. Installs, CPI and CTR are diagnostic, not the goal.

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Google App Promotion Campaigns

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Ready to get started?

Speak to a Social Media Marketing specialist

It's as simple as scheduling a free 30-min strategy call with Jarrah to get started.