When we first get started with a client, we typically advise you to begin with App Store Optimisation (ASO). ASO is required for two reasons, one is to identify the optimal positioning of your App inside the app store/s, to rank it for specific achievable target keywords (thus increasing your organic traffic and installs). The other is to put your best face forward by presenting a well-articulated and comprehensive app store listing which competes with your competitor’s listings AND increases conversion rates, both from traffic generated inside the app stores and from the traffic we drive to your App from outside the app stores.
Our ASO Services include everything required to optimise your App Store landing page, increase your app install conversion rates, and position your App to rank highly for important high-intent, high-value target keywords in both the Apple App Store or Google Play Store, plus the production of a professional app preview video if required.