Business Review
We analyse your application, business plan, goals, revenue model and marketing budgets, then provide specific guidance that will help you prepare your app for launch and maximise your return on marketing dollar investment.
Pre-launch
Plan and prepare for market domination
Set your app up to launch strong and scale faster with a marketing foundation built before day one.
Pre-Launch
Launch right the first time. Get an expert on your side and join the top 1%.
App Media's Pre-Launch App Consultation and Marketing Preparedness Service helps you get your App ready for launch and user acquisition. Jarrah and his team will help you align all stakeholders with a clear and defined Launch Strategy tailored to your product. He will complete a full audit of your App from a sales and marketing perspective and help define the specific strategies, budget and tactics needed to drive user acquisition and more predictably overtake your competition in the early stages of releasing your app to market.
We analyse your application, business plan, goals, revenue model and marketing budgets, then provide very specific guidance that will help you prepare your app for launch and maximise your return on marketing dollar investment.
What's included
Maximise your marketing ROI from the start
Here are just some of the things we do to prepare your mobile or web app for launch
App Launch Planning
We formulate a tailored, step-by-step Launch Plan based on our experience of launching hundreds of apps. Here we outline our tried-and-tested App launch strategies and tactics that we believe will have the highest probability of success for your product.
Pre-Launch Campaigns
Grow pre-launch buzz and prove willingness to purchase or opt-in through tailored pre-launch campaigns and PR outreach. Create a community of highly interested users before you even launch your app into the app stores.
App Usability Testing
We play devil's advocate by investing the time to test the product from a new-user perspective, highlight any key UI/UX issues that we know will inhibit the ability to scale user acquisition, and provide recommendations where required.
User Onboarding Strategy
We strategise, write and configure essential yet powerful user onboarding sequences (email, SMS, push) that dramatically decrease attrition, increase engagement, encourage feedback and ultimately drive more sales, and referrals.
App Idea Validation
If you haven't yet built your app, prove there's real demand for your idea. Our proprietary Validation Framework tests critical assumptions, analyses your market and delivers clear Go / Pivot / No Go recommendations - saving you from costly mistakes.
Ready. Set. Go.
It's as simple as scheduling a free 30-min strategy call with an app marketing specialist.
Frequently asked questions
What is pre-launch app marketing?
Pre-launch app marketing is the strategic work you do before your app hits the App Store and Google Play - validating demand, preparing your product for paid acquisition, building a community of early adopters, and laying the marketing foundations for a strong launch. Done well, it's the difference between shipping to crickets and shipping to category-leading day-one installs.
When should I start the pre-launch business review and app testing?
The earlier the better. Ideally the business review and usability testing happens during late-stage development, while there is still time to act on feedback before launch. Most clients engage us 8-12 weeks out from their planned release date, but we're happy to start earlier when you're still scoping product, pricing or onboarding decisions.
When should I start pre-launch marketing for my app?
We recommend kicking off pre-launch marketing 2-3 months before your planned launch date. That window gives us enough runway to build an early-adopter waitlist, complete App Store metadata and creative production, run a tailored pre-launch campaign to gauge intent, and warm up your PR and content channels so launch day actually moves the needle.
Do you work with apps before they're built?
Yes. Many of our most successful engagements start during late-stage development, or even earlier at the idea stage via our App Idea Validation Framework. Working with us before your app is built means we can shape pricing, paywall, onboarding and App Store positioning around what we know drives installs and retention, rather than retrofitting marketing onto a finished product.
Can I still do pre-launch marketing if my app is already built?
Absolutely. We regularly work with teams who have a finished build but haven't launched yet. We audit your app from a sales and marketing perspective, sharpen your App Store metadata and creative, run a tailored pre-launch campaign to build hype, and put a paid acquisition plan in place so launch day delivers measurable results - not just a shipped product.
More services
After Pre-Launch continue with...
App Store Optimisation
After ranking countless apps to the top of the Apple App Store and Google Play Store, you can rely on our extensive experience and data-driven methodologies to execute everything you need to maximise free organic installs and dramatically improve your conversion rates.
Learn more
App Launch Execution
Using our experience, we carry out the essential pre-launch and app launch activities you need to predictably drive users from day one, increase App Store rankings, and set you up for long-term success.
Learn more
Viral Video Campaigns
Organic short-form viral videos such as TikToks, Reels, & YouTube Shorts are fast becoming our go-to strategy for driving significant targeted installs and user engagement at scale. Let us craft and execute a successful viral video campaign for you.
Learn moreReady to get started?
Speak to a Pre-Launch specialist
It's as simple as scheduling a free 30-min strategy call with Jarrah to get started.