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Featured case studies

Real results from real app teams

From startups to established brands, our portfolio is full of projects that speak for themselves.

Compare the Market case study
Compare the Market logo

Finance

From outside the top 200 to #9 in Finance

App Media delivered comprehensive ASO and Apple Search Ads for Compare the Market's Simples app - lifting Finance category rankings from outside the top 200 to #9 and assisting with in-app optimisation to drive fuel checks and quote starts.

Finance category rank
#9 peak
Quote starts
+165%
Kmart Australia Limited case study
Kmart Australia Limited logo

Retail & e-commerce

Scaling Kmart's app growth through ASO and Apple Search Ads

AppMedia lifted Kmart's keyword rankings across Australia and NZ and acquired new app users within target CPI through ASO and Apple Search Ads.

Keyword rank improvements
+35% in 59 days
Ranked keywords
+590 keywords
MedAdvisor case study
MedAdvisor logo

Health tech

Lifting MedAdvisor's app adoption among Australian patients

App Media helped MedAdvisor significantly grow App Store visibility, install conversion and patient enrolment for their medication-management app.

App Store ranking
#1 medication
Install conversion
+44%
Active users
+85%
Driving Lessons+ case study
Driving Lessons+ logo

Education

0 to #1 Education App (AU & UK)

We launched this driving education app to the #1 ranking in Education across Australia and the UK in just 2 months, achieving Top 5 overall across ALL categories in Australia. Through comprehensive App Store Optimisation and strategic growth campaigns, we generated over 321,000+ launch campaign installs and helped secure CarSales.com.au as a major sponsor.

App Store rankings
#1 Education (AU & UK)
Launch campaign installs
321,000+
Camps Australia Wide case study
Camps Australia Wide logo

Travel

From $81K ARR to Top Grossing App

We grew this app from $81k ARR and a handful of subscribers, to 150,000+ subscribers and the top-grossing app in its category; transforming it into a market leader through UI/UX optimisation and targeted user acquisition.

Subscriber growth
295,355%
Revenue
Top Grossing App
Vampr case study
Vampr logo

Music

2x'd revenue on a mature app

We rebuilt Vampr's subscription strategy from the ground up; optimising onboarding, paywall design, and UX to lift install-to-trial conversions from under 5% to over 30% and more than double subscription revenue.

Conversion increase
6x (5% to 30%)
Revenue growth
2x+
Weyo case study
Weyo logo

Education

Ensured capital-raise revenue targets met

Significantly improved subscription conversion rates and month-on-month revenue in a competitive market through optimised subscription and user onboarding, plus targeted user acquisition campaigns.

Conversion uplift
+291%
Business impact
Met cap-raise targets
CancerAid case study
CancerAid logo

Medical

#1 Cancer App in Australia, USA & UK

We successfully launched and scaled CancerAid to achieve #3 in Medical apps in Australia, Top 100 in the UK 'Medical Apps' category (#1 Cancer App), and Top 200 'Medical Apps' in the USA (#1 Cancer App). Through strategic App Store Optimisation and targeted user acquisition campaigns, we established top rankings and efficiently drove tens of thousands of targeted users.

Australia ranking
#3 Medical Apps
Global reach
#1 Cancer App
Hooked Up case study
Hooked Up logo

Social Networking

#3 in Sports & Profitable in 20 Days

We transformed an app that wasn't ready for launch into a top-ranked success story. Through comprehensive optimisation of signup flow, onboarding, and paywall design, plus strategic ASO and paid acquisition support, we helped Hooked Up achieve #3 in Sports on Google Play and #21 on the App Store in Australia within the first month, reaching profitability (ROAS) in just 20 days.

App Store rankings
#3 Sports (Google Play)
Profitability
20 days (ROAS)

Plus many more... contact us for more case studies.

Testimonials

Real feedback from teams and founders who've worked with us

Achieved Top Charts 20 days from launch

We came to App Media with an app that wasn't ready for launch. While we had a solid understanding of marketing, apps were a completely different world for us. They helped us optimise our signup flow, onboarding, and paywall, and guided us through the app-specific strategy we were missing, particularly ASO and paid acquisition for apps. Their support helped us understand how growth actually works in the app ecosystem, not just what to do. When we launched, a combination of our organic momentum and their ASO and ad support took us to #3 in Sports on Google Play and #21 on the App Store in Australia in the first month. We reached profitability (return on ad spend) within 20 days, which was a huge milestone for us. What made the biggest difference wasn't just the results; it was the guidance. At every stage, we knew what to focus on, what actually mattered, and how to move forward without constantly second-guessing ourselves. Their approach has been thoughtful, thorough, and genuinely supportive. We are so grateful to have found them!
Em and Josh, Hooked Up
Em & Josh
Founders, Hooked Up Pty Ltd
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35% keyword ranking uplift

Jarrah and the App Media team have been a valuable partner for Kmart's app growth across Australia and New Zealand. Their ASO work delivered measurable keyword ranking improvements across the board - we had a 35% improvement in keyword ranking volume within the first 59 days, with gains on high-competition shopping keywords, and over time achieved strong rankings across more than 590 relevant keywords. The Apple Ads campaigns were set up and managed with real attention to detail too, ensuring we were acquiring genuinely new users within our target CPI - not just reinstallers or assisted installs. Jarrah is proactive, transparent with data, and always thoughtful about what to optimise and when. We highly recommend.
Karlien McLeod
Karlien McLeod
Digital & Growth Leader, Kmart Australia Limited
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Top 10 Medical app

App Media has consistently kept us in the top 10 Medical apps in Australia and executed top-performing Apple Search & Google Ad user acquisition campaigns. Their performance in this specialised sector has been outstanding.
Sarah McIntyre
Sarah McIntyre
Head of Marketing, MedAdvisor International Pty Ltd
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11x install-to-trial conversion

We brought App Media in to help grow PainChek Infant's consumer user base, but what we got went well beyond campaign management. Jarrah and the team quickly identified critical gaps in our app's onboarding and subscription flow, and their UI/UX recommendations led to an 11x improvement in our install-to-trial conversion rate. On the paid acquisition side, their Meta and Apple Search Ads campaigns delivered the strongest in-app subscription conversion activity we'd seen to date - significantly outperforming previous agency efforts. But more importantly, they brought genuine strategic thinking to every conversation. From product positioning to messaging to understanding the nuances of marketing a sensitive health-tech app to parents, they challenged our assumptions constructively and backed everything with data. I'd recommend App Media to any app company looking for a partner that goes deeper than just running ads.
Sasha Grant
Sasha Grant
Head of Growth, PainChek Limited

6x'd conversion rates & 2x'd revenue

After years of testing different marketing approaches to cost-effectively grow Vampr's paying subscriber base, we knew our conversion performance could be materially better. App Media challenged every assumption, rebuilt our subscription strategy, and delivered results beyond expectations. Their experience and evidence-based approach provided exactly the support the business needed.
Josh Simons
Josh Simons
CEO at Vampr and Vinyl Group Pty Ltd
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295,355% subscriber growth

App Media didn't just optimise our app; they helped transform our entire business. Going from just a handful of subscribers to over 74,450+ recurring active subscriptions, their holistic expertise, growth marketing and ongoing advice over the years has been second to none. They are true partners in our growth.
Heatley Gilmore
Heatley Gilmore
CEO, Camps Australia Wide Pty Ltd
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709% boost in conversions

App Media's work on Old Macdonald Sing & Play was incredible. We saw a 366% increase in organic downloads and an incredible 709% boost in in-app purchase conversions, achieving a Top 10 'Kids under 5' ranking in Australia and the UK, plus a No.3 'Highest grossing apps' rank for Kids apps under 5yrs, and No.5 Highest grossing 'Entertainment' app. Thank you!
Paul Kuske
Paul Kuske
Founder, ChocChipApps

Industry leading campaign

App Media has been our trusted growth partner for many years. Their ASA campaigns have consistently been top-performing in the competitive Australian sports betting market and have driven sustained organic growth plus significant FTT volume (first-time-deposits) within our target cost per FTT. We have no hesitation in recommending them.
Conor McCown-Butt
Conor McCown-Butt
Head of Performance Media, Picklebet Pty Ltd

291% conversion uplift

App Media worked hard to meet our deadlines and targets, plus we saw a significant 291% uplift in our in-app subscription conversion rates within just two months. Their strategic approach and advice at every stage was immensely valuable.
Baz P and Stuart B., Weyo
Baz P & Stuart B.
Co-Founders at Weyo
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480% revenue increase

Jarrah & Zinnia's strategy for Parpera was impressive. They met our targets in a competitive business finance category and achieved a 480% increase in our recurring subscription revenue during our first 3-month campaign - a testament to their comprehensive product strategy, ASO and acquisition expertise.
Daniel Cannizzaro
Daniel Cannizzaro
CEO, Parpera

500% conversion increase

We honestly wouldn't be where we are without you. App Media has significantly reduced our CPI and impressively increased our subscription conversion rates by over 500%. Thank you for all the great work. Can't wait to see our new AI-first version of the app! :)
Vicki Kouvendaris
Vicki Kouvendaris
Founder, PetPawtal

Above and beyond.

I just checked on iTunes and our app has hit Number 1 in Education and Number 7 in the Top 100 apps in iTunes!!!! Awesome result and extremely happy.
Adam Bridle
Adam Bridle
Founder, Driving Lessons Plus+
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Awesome!

Sorry if this wakes u but, Yeeeewww! Well done and thank u!
Brad Fraser
Brad Fraser
Founder, Fish Assist

Truly amazing!

What you did for us was truly amazing! Thank you so much for making the time and effort for us, we really appreciate it.
Dr Nikhil Pooviah
Dr Nikhil Pooviah
Founder & CEO, CancerAid
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Very pleased

From a strategic advertising standpoint, I don't know what we would have done without you guys. The team (Greg, Michelle, and I) have been very pleased with the progress so far.
Mark Bardi
Mark Bardi
Co-Founder, HerePin

Marketing Experts

Unlike many developers, Jarrah is a marketing expert and ensures that everything is done to help drive traffic. Jarrah and his team have built a great site that we're all very proud of and I am very happy to recommend them.
Robyn Foyster
Robyn Foyster
CEO, Foyster Media

Excellent result!

I really don't know where we'd be without you. It goes without saying that we are extremely grateful for the work you have done and I am more than happy to recommend you.
Tully R.
Tully R.
CEO, GBTR

Highly Recommend

As an App Developer, working with App Media has been an amazing experience. I highly recommend them as a marketing and PR company. Their incredible advice, reliability and professionalism has greatly helped me.
Danielle Gerber
Danielle Gerber
Founder, Spellwick

Outstanding service

App Media say what they mean and do what they say. They are highly trustworthy and always provide outstanding advice and service. We have no hesitation in recommending them.
Paul M.
Paul M.
Founder and CEO, Hitch-a-ride
Jarrah Robertson, Chief Strategist at App Media

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