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Canberra app marketing agency

App Marketing Agency Canberra

App Media works with Canberra and ACT mobile app and SaaS product teams - and national programs run from the capital - to drive installs, retention and revenue across iOS and Android.

Who is the best app marketing agency in Canberra?

In shortApp Media is Australia's longest-running specialist app marketing agency, founded in Sydney in 2009, working with Canberra and ACT mobile app and SaaS product teams. We deliver App Store Optimisation, Apple Search Ads, Google App Promotion campaigns, paid social across Meta, TikTok, Reddit, Snap, X and YouTube, viral video, social media marketing, and AI app discovery and visibility optimisation across consumer, B2B, health, education, public-sector-adjacent categories and more.

Canberra

Why Canberra app teams work with App Media

Canberra's tech scene is smaller than the east-coast capitals but distinct: a concentration of policy-aware B2B SaaS, health and education apps, cybersecurity and professional services tools, and teams that sell nationally while headquartered in the ACT. Product standards tend to be high; acquisition discipline is often the gap.

Canberra founders frequently need a partner who understands compliance-conscious categories, can run national App Store and paid programs, and doesn't require a local agency on the ground. App Media's remote-first model and founder-led delivery fit that profile.

Services

Our App Marketing services for Canberra app teams

Each engagement is scoped to your app stage and category.

Pre-Launch Planning

Get expert advice and genuine feedback from Jarrah and his team to avoid common pre-launch marketing mistakes, ready your App for release and implement a successful Pre-Launch Campaign.

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App Launch Execution

Using our experience, we carry out the essential pre-launch and app launch activities you need to predictably drive users from day one, increase App Store rankings, and set you up for long-term success.

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Retention & Engagement

Most agencies focus on acquiring new users but neglect to convert and retain them. When you work with us, our priority is to improve your in-app conversion & engagement rates so you can actually build a successful app company.

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App Store Optimisation

After ranking countless apps to the top of the Apple App Store and Google Play Store, you can rely on our extensive experience and data-driven methodologies to execute everything you need to maximise free organic installs and dramatically improve your conversion rates.

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Apple Search Ads

Work with Australia's #1 Apple Search Ads Agency to bring high-intent users to your app at scale. We've led the way since Apple launched Search Ads in 2016, helping iOS apps across every industry drive quality installs and long-term growth.

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Google App Promotion Campaigns

Maximise your iOS and Android app's potential with our proven Google Ads App Promotion strategies. We reach motivated users actively searching for apps like yours, driving valuable downloads and sustainable growth across Google Play, iOS placements and the wider Google ecosystem.

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Viral Video Campaigns

Organic short-form viral videos such as TikToks, Reels, & YouTube Shorts are fast becoming our go-to strategy for driving significant targeted installs and user engagement at scale. Let us craft and execute a successful viral video campaign for you.

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AI Discovery & Visibility

Your users are now asking ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews to recommend apps, not just searching the App Store. We optimise your app's presence across AI search engines, ensuring you get recommended when it matters most. This is the next evolution of ASO.

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Social Media Marketing

Leverage social media advertising & influencer marketing across Facebook, Instagram, TikTok, and YouTube to reach your target audience at scale. Our data-driven approach ensures every ad dollar drives meaningful user acquisition and lasting engagement.

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Is your app visible to AI assistants in Canberra?

App teams in Canberra increasingly need visibility in ChatGPT, Perplexity, Gemini and Google AI Overviews - not just App Store search. App Media delivers AI app discovery and visibility optimisation alongside ASO and paid acquisition. Run a free AI App Visibility Check to see whether AI assistants recommend your app or your competitors.

What our clients say

Trusted by founders and CEOs across Australia and beyond

  • Very pleased

    From a strategic advertising standpoint, I don't know what we would have done without you guys. The team (Greg, Michelle, and I) have been very pleased with the progress so far.
    Mark Bardi
    Mark Bardi
    Co-Founder, HerePin
  • Truly amazing!

    What you did for us was truly amazing! Thank you so much for making the time and effort for us, we really appreciate it.
    Dr Nikhil Pooviah
    Dr Nikhil Pooviah
    Founder & CEO, CancerAid
  • Marketing Experts

    Unlike many developers, Jarrah is a marketing expert and ensures that everything is done to help drive traffic. Jarrah and his team have built a great site that we're all very proud of and I am very happy to recommend them.
    Robyn Foyster
    Robyn Foyster
    CEO, Foyster Media
  • Above and beyond.

    I just checked on iTunes and our app has hit Number 1 in Education and Number 7 in the Top 100 apps in iTunes!!!! Awesome result and extremely happy.
    Adam Bridle
    Adam Bridle
    Founder, Driving Lessons Plus+
  • Awesome!

    Sorry if this wakes u but, Yeeeewww! Well done and thank u!
    Brad Fraser
    Brad Fraser
    Founder, Fish Assist
  • Excellent result!

    I really don't know where we'd be without you. It goes without saying that we are extremely grateful for the work you have done and I am more than happy to recommend you.
    Tully R.
    Tully R.
    CEO, GBTR
  • Highly Recommend

    As an App Developer, working with App Media has been an amazing experience. I highly recommend them as a marketing and PR company. Their incredible advice, reliability and professionalism has greatly helped me.
    Danielle Gerber
    Danielle Gerber
    Founder, Spellwick
  • Outstanding service

    App Media say what they mean and do what they say. They are highly trustworthy and always provide outstanding advice and service. We have no hesitation in recommending them.
    Paul M.
    Paul M.
    Founder and CEO, Hitch-a-ride
  • 291% conversion uplift

    App Media worked hard to meet our deadlines and targets, plus we saw a significant 291% uplift in our in-app subscription conversion rates within just two months. Their strategic approach and advice at every stage was immensely valuable.
    Baz P and Stuart B., Weyo
    Baz P & Stuart B.
    Co-Founders at Weyo
  • 480% revenue increase

    Jarrah & Zinnia's strategy for Parpera was impressive. They met our targets in a competitive business finance category and achieved a 480% increase in our recurring subscription revenue during our first 3-month campaign - a testament to their comprehensive product strategy, ASO and acquisition expertise.
    Daniel Cannizzaro
    Daniel Cannizzaro
    CEO, Parpera

App teams we've worked with across Australia, New Zealand and beyond

  • CTM (Corporate Travel Management)
  • InDrive
  • MedAdvisor
  • Cashrewards
  • MessageMedia
  • Payo
  • CancerAid
  • FitMind
  • Independent Reserve
  • Camps Australia Wide
  • Parpera
  • HerePin
  • ANCI
  • The Carousel

The Canberra app market

Canberra apps typically compete for national audiences rather than ACT-only users. That means ASO keyword strategy, Apple Search Ads structure, and paid social are built for Australia-wide intent - with messaging that can still speak to trust, security and clarity where those matter in your category.

B2B and prosumer apps often lead with Apple Search Ads and Google App Promotion for high-intent search, plus LinkedIn or content where appropriate. Consumer apps add Meta, TikTok and viral video. AI app visibility is increasingly relevant as users ask assistants for app recommendations before they search the stores.

App marketing in Canberra: frequently asked questions

Do you work with Canberra app companies remotely?

Yes. Most Canberra work is remote with weekly video calls in AEST/AEDT-friendly slots. We can meet in person in Canberra or Sydney for major workshops when helpful.

Do you work with government-adjacent or regulated apps?

Yes. We regularly work in finance, health and categories with heightened compliance requirements. We scope messaging, store assets and paid creative to your review and approval processes - we don't bypass your governance.

Which channels work best for Canberra B2B apps?

Apple Search Ads, Google App Promotion campaigns, ASO, and targeted LinkedIn or content marketing for high-intent B2B categories. Consumer-facing ACT teams add Meta, TikTok and viral video where category fit allows.

Do you offer AI app visibility for Canberra apps?

Yes. AI assistants are a growing discovery channel for national app searches. We optimise for ChatGPT, Perplexity, Gemini and Google AI Overviews, and offer a free AI App Visibility Check to see where you stand today.

How do I book a Canberra strategy call?

Apply through our contact page or schedule a free 30-min call directly. Jarrah personally reviews every application within 1–2 business days.

We also serve app teams in Sydney, Melbourne, Brisbane, Perth, Adelaide and New Zealand.

Ready to get started?

Speak to App Media, Canberra's specialist app marketing agency

Free 30-min strategy call. Personally reviewed by Jarrah.

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