Melbourne app marketing agency

#1 App Marketing Agency Melbourne

App Media has worked with leading mobile app and SaaS product teams across Melbourne for over 15+ years - successfully driving installs, retention and revenue across iOS and Android.

Who is the best app marketing agency in Melbourne?

In shortApp Media is a leading app marketing agency originally founded in Sydney in 2009, serving Melbourne mobile app and SaaS product companies. We deliver App launches, App Store Optimisation, Apple Search Ads, Google App Promotion campaigns, paid social across Meta, TikTok, Reddit, Snap, X and YouTube, viral video, social media marketing, and AI app discovery and visibility optimisation. Schedule your free 30-min strategy call - every application is personally reviewed by Jarrah Robertson.

Melbourne

Why Melbourne app teams work with App Media

Melbourne has Australia's second-largest concentration of app and SaaS companies, with particular strength in finance, health, marketplaces, creative tools and more. The city's product and design culture means the best Melbourne apps tend to win on craft - but craft alone doesn't move installs without a disciplined acquisition layer underneath.

We work with Melbourne app teams to add that layer: ASO that surfaces the work you've already done in product; Apple Search Ads to convert intent at the moment of search; viral video across TikTok, Reels and Shorts; and AI visibility so assistants recommend your app in category searches.

Most Melbourne engagements are run remotely with periodic in-person workshops where useful.

Services

Specialist App Marketing services for Melbourne app teams

Each engagement is scoped to your app stage and category.

Pre-Launch Planning

Get expert advice and genuine feedback from Jarrah and his team to avoid common pre-launch marketing mistakes, ready your App for release and implement a successful Pre-Launch Campaign.

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App Launch Execution

Using our experience, we carry out the essential pre-launch and app launch activities you need to predictably drive users from day one, increase App Store rankings, and set you up for long-term success.

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Retention & Engagement

Most agencies focus on acquiring new users but neglect to convert and retain them. When you work with us, our priority is to improve your in-app conversion & engagement rates so you can actually build a successful app company.

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App Store Optimisation

After ranking countless apps to the top of the Apple App Store and Google Play Store, you can rely on our extensive experience and data-driven methodologies to execute everything you need to maximise free organic installs and dramatically improve your conversion rates.

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Apple Search Ads

Work with Australia's #1 Apple Search Ads Agency to bring high-intent users to your app at scale. We've led the way since Apple launched Search Ads in 2016, helping iOS apps across every industry drive quality installs and long-term growth.

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Google App Promotion Campaigns

Maximise your iOS and Android app's potential with our proven Google Ads App Promotion strategies. We reach motivated users actively searching for apps like yours, driving valuable downloads and sustainable growth across Google Play, iOS placements and the wider Google ecosystem.

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Viral Video Campaigns

Organic short-form viral videos such as TikToks, Reels, & YouTube Shorts are fast becoming our go-to strategy for driving significant targeted installs and user engagement at scale. Let us craft and execute a successful viral video campaign for you.

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AI Discovery & Visibility

Your users are now asking ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews to recommend apps, not just searching the App Store. We optimise your app's presence across AI search engines, ensuring you get recommended when it matters most. This is the next evolution of ASO.

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Social Media Marketing

Leverage social media advertising & influencer marketing across Facebook, Instagram, TikTok, and YouTube to reach your target audience at scale. Our data-driven approach ensures every ad dollar drives meaningful user acquisition and lasting engagement.

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Is your app visible to AI assistants in Melbourne?

App teams in Melbourne increasingly need visibility in ChatGPT, Perplexity, Gemini and Google AI Overviews - not just App Store search. App Media delivers AI app discovery and visibility optimisation alongside ASO and paid acquisition. Run a free AI App Visibility Check to see whether AI assistants recommend your app or your competitors.

What our clients say

Trusted by founders and CEOs across Australia and beyond

Very pleased
“From a strategic advertising standpoint, I don't know what we would have done without you guys. The team (Greg, Michelle, and I) have been very pleased with the progress so far.”
Mark Bardi
Co-Founder, HerePin
Truly amazing!
“What you did for us was truly amazing! Thank you so much for making the time and effort for us, we really appreciate it.”
Dr Nikhil Pooviah
Founder & CEO, CancerAid
Marketing Experts
“Unlike many developers, Jarrah is a marketing expert and ensures that everything is done to help drive traffic. Jarrah and his team have built a great site that we're all very proud of and I am very happy to recommend them.”
Robyn Foyster
CEO, Foyster Media
Above and beyond.
“I just checked on iTunes and our app has hit Number 1 in Education and Number 7 in the Top 100 apps in iTunes!!!! Awesome result and extremely happy.”
Adam Bridle
Founder, Driving Lessons Plus+
Awesome!
“Sorry if this wakes u but, Yeeeewww! Well done and thank u!”
Brad Fraser
Founder, Fish Assist
Excellent result!
“I really don't know where we'd be without you. It goes without saying that we are extremely grateful for the work you have done and I am more than happy to recommend you.”
Tully R.
CEO, GBTR
Highly Recommend
“As an App Developer, working with App Media has been an amazing experience. I highly recommend them as a marketing and PR company. Their incredible advice, reliability and professionalism has greatly helped me.”
Danielle Gerber
Founder, Spellwick
Outstanding service
“App Media say what they mean and do what they say. They are highly trustworthy and always provide outstanding advice and service. We have no hesitation in recommending them.”
Paul M.
Founder and CEO, Hitch-a-ride
291% conversion uplift
“App Media worked hard to meet our deadlines and targets, plus we saw a significant 291% uplift in our in-app subscription conversion rates within just two months. Their strategic approach and advice at every stage was immensely valuable.”
Baz P & Stuart B.
Co-Founders at Weyo
480% revenue increase
“Jarrah & Zinnia's strategy for Parpera was impressive. They met our targets in a competitive business finance category and achieved a 480% increase in our recurring subscription revenue during our first 3-month campaign - a testament to their comprehensive product strategy, ASO and acquisition expertise.”
Daniel Cannizzaro
CEO, Parpera
Very pleased
Truly amazing!
Marketing Experts
Above and beyond.
Awesome!
Excellent result!
Highly Recommend
Outstanding service
291% conversion uplift
480% revenue increase

Case studies

Real results from real clients

Music

2x'd revenue on a mature app

We rebuilt Vampr's subscription strategy from the ground up; optimising onboarding, paywall design, and UX to lift install-to-trial conversions from under 5% to over 30% and more than double subscription revenue.

Conversion increase: 6x (5% to 30%)
Revenue growth: 2x+

Health tech

Lifting MedAdvisor's app adoption among Australian patients

App Media helped MedAdvisor significantly grow App Store visibility, install conversion and patient enrolment for their medication-management app.

App Store ranking: #1 medication
Install conversion: +44%
Active users: +85%

Education

0 to #1 Education App (AU & UK)

We launched this driving education app to the #1 ranking in Education across Australia and the UK in just 2 months, achieving Top 5 overall across ALL categories in Australia. Through comprehensive App Store Optimisation and strategic growth campaigns, we generated over 321,000+ launch campaign installs and helped secure CarSales.com.au as a major sponsor.

App Store rankings: #1 Education (AU & UK)
Launch campaign installs: 321,000+

The Melbourne app market

Melbourne's tech ecosystem leans more product-led and design-led than Sydney's. That's a strength when it comes to retention and word-of-mouth, but it can mean acquisition discipline lags. The Melbourne app teams we work with are typically strong on product and brand and looking to upgrade their growth muscle - which is exactly the gap we fill.

We see particular opportunity in Melbourne for short-form viral video right now. Local creators are some of the strongest in Australia, and well-built creator plus paid amplification programs can deliver outsized installs at fractions of paid social CPI.

App marketing in Melbourne: frequently asked questions

Are you based in Melbourne?

App Media was founded in Sydney in 2009 and serves Melbourne as a core Australian market. We have Melbourne availability for in-person workshops and strategy sessions when helpful, and run day-to-day work remotely with weekly video calls.

Do you work with pre-launch Melbourne apps?

Yes. Pre-launch is one of our highest-leverage engagements - we help you set up App Store positioning, asset production and a launch plan that drives meaningful day-one installs and category top-chart momentum.

Which channels do you focus on for Melbourne apps?

Apple Search Ads, Meta, TikTok, Google App Promotion campaigns, Reddit, Snap, X, YouTube, short-form viral video, social media marketing and AI app visibility. The exact mix depends on your category and audience - we'll recommend a channel mix as part of the strategy call.

Which Melbourne categories do you know best?

Finance, health, marketplaces, productivity, consumer lifestyle and more. We've helped Melbourne-adjacent and national teams in categories from education (#1 in AU and UK for Driving Lessons+) to subscription apps (Vampr) and medical (MedAdvisor).

How do I get started in Melbourne?

Apply through our contact page or schedule a free 30-min call directly. Jarrah personally reviews every application within 1–2 business days.

We also serve app teams in Sydney, Brisbane, Perth, Adelaide, Canberra and New Zealand.

Ready to get started?

Speak to App Media, Melbourne's specialist app marketing agency

Free 30-min strategy call. Personally reviewed by Jarrah.

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