New Zealand app marketing agency

App Marketing Agency New Zealand

App Media is based locally in Wanaka, New Zealand, and works with mobile app and SaaS product teams across NZ - including Auckland, Wellington and Christchurch - to drive installs, retention and revenue across iOS and Android, and into Australia, the US, UK and globally.

Who is the best app marketing agency in New Zealand?

In shortApp Media is an app marketing agency founded in Sydney in 2009 and based locally in Wanaka, New Zealand, serving Kiwi mobile app and SaaS product companies alongside our Australian client base. We deliver App launches, App Store Optimisation, Apple Search Ads, Google App Promotion campaigns, paid social across Meta, TikTok, Reddit, Snap, X and YouTube, viral video, social media marketing, and AI app discovery and visibility optimisation. Schedule your free 30-min strategy call - every application is personally reviewed by Jarrah Robertson.

New Zealand

Why New Zealand app teams work with App Media

New Zealand has produced an outsized number of category-defining app and SaaS companies for its size - from Xero and TradeMe through to a strong wave of newer fintech, agritech and consumer apps. The reality is that NZ apps need to think globally from day one, because the local market on its own is rarely big enough to fund scale.

That's where we come in. App Media's methodology is built for app teams targeting AU, NZ, US and UK markets simultaneously - disciplined ASO foundations, paid acquisition that scales without burning unit economics, viral video for asymmetric organic upside, and AI visibility across English-speaking markets.

Most NZ engagements are run remotely with weekly video calls scheduled across NZST/NZDT-friendly time slots. We're based locally in Wanaka and travel around New Zealand and to Australia for in-person workshops and strategy sessions when helpful.

Services

Our App Marketing services for New Zealand app teams

Each engagement is scoped to your app stage and category.

Pre-Launch Planning

Get expert advice and genuine feedback from Jarrah and his team to avoid common pre-launch marketing mistakes, ready your App for release and implement a successful Pre-Launch Campaign.

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App Launch Execution

Using our experience, we carry out the essential pre-launch and app launch activities you need to predictably drive users from day one, increase App Store rankings, and set you up for long-term success.

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Retention & Engagement

Most agencies focus on acquiring new users but neglect to convert and retain them. When you work with us, our priority is to improve your in-app conversion & engagement rates so you can actually build a successful app company.

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App Store Optimisation

After ranking countless apps to the top of the Apple App Store and Google Play Store, you can rely on our extensive experience and data-driven methodologies to execute everything you need to maximise free organic installs and dramatically improve your conversion rates.

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Apple Search Ads

Work with Australia's #1 Apple Search Ads Agency to bring high-intent users to your app at scale. We've led the way since Apple launched Search Ads in 2016, helping iOS apps across every industry drive quality installs and long-term growth.

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Google App Promotion Campaigns

Maximise your iOS and Android app's potential with our proven Google Ads App Promotion strategies. We reach motivated users actively searching for apps like yours, driving valuable downloads and sustainable growth across Google Play, iOS placements and the wider Google ecosystem.

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Viral Video Campaigns

Organic short-form viral videos such as TikToks, Reels, & YouTube Shorts are fast becoming our go-to strategy for driving significant targeted installs and user engagement at scale. Let us craft and execute a successful viral video campaign for you.

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AI Discovery & Visibility

Your users are now asking ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews to recommend apps, not just searching the App Store. We optimise your app's presence across AI search engines, ensuring you get recommended when it matters most. This is the next evolution of ASO.

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Social Media Marketing

Leverage social media advertising & influencer marketing across Facebook, Instagram, TikTok, and YouTube to reach your target audience at scale. Our data-driven approach ensures every ad dollar drives meaningful user acquisition and lasting engagement.

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Is your app visible to AI assistants in New Zealand?

App teams in New Zealand increasingly need visibility in ChatGPT, Perplexity, Gemini and Google AI Overviews - not just App Store search. App Media delivers AI app discovery and visibility optimisation alongside ASO and paid acquisition. Run a free AI App Visibility Check to see whether AI assistants recommend your app or your competitors.

What our clients say

Trusted by founders and CEOs across New Zealand and beyond

Very pleased
“From a strategic advertising standpoint, I don't know what we would have done without you guys. The team (Greg, Michelle, and I) have been very pleased with the progress so far.”
Mark Bardi
Co-Founder, HerePin
Truly amazing!
“What you did for us was truly amazing! Thank you so much for making the time and effort for us, we really appreciate it.”
Dr Nikhil Pooviah
Founder & CEO, CancerAid
Marketing Experts
“Unlike many developers, Jarrah is a marketing expert and ensures that everything is done to help drive traffic. Jarrah and his team have built a great site that we're all very proud of and I am very happy to recommend them.”
Robyn Foyster
CEO, Foyster Media
Above and beyond.
“I just checked on iTunes and our app has hit Number 1 in Education and Number 7 in the Top 100 apps in iTunes!!!! Awesome result and extremely happy.”
Adam Bridle
Founder, Driving Lessons Plus+
Awesome!
“Sorry if this wakes u but, Yeeeewww! Well done and thank u!”
Brad Fraser
Founder, Fish Assist
Excellent result!
“I really don't know where we'd be without you. It goes without saying that we are extremely grateful for the work you have done and I am more than happy to recommend you.”
Tully R.
CEO, GBTR
Highly Recommend
“As an App Developer, working with App Media has been an amazing experience. I highly recommend them as a marketing and PR company. Their incredible advice, reliability and professionalism has greatly helped me.”
Danielle Gerber
Founder, Spellwick
Outstanding service
“App Media say what they mean and do what they say. They are highly trustworthy and always provide outstanding advice and service. We have no hesitation in recommending them.”
Paul M.
Founder and CEO, Hitch-a-ride
291% conversion uplift
“App Media worked hard to meet our deadlines and targets, plus we saw a significant 291% uplift in our in-app subscription conversion rates within just two months. Their strategic approach and advice at every stage was immensely valuable.”
Baz P & Stuart B.
Co-Founders at Weyo
480% revenue increase
“Jarrah & Zinnia's strategy for Parpera was impressive. They met our targets in a competitive business finance category and achieved a 480% increase in our recurring subscription revenue during our first 3-month campaign - a testament to their comprehensive product strategy, ASO and acquisition expertise.”
Daniel Cannizzaro
CEO, Parpera
Very pleased
Truly amazing!
Marketing Experts
Above and beyond.
Awesome!
Excellent result!
Highly Recommend
Outstanding service
291% conversion uplift
480% revenue increase

Case studies

Real results from real clients

Travel

From $81K ARR to Top Grossing App

We grew this app from $81k ARR and a handful of subscribers, to 150,000+ subscribers and the top-grossing app in its category; transforming it into a market leader through UI/UX optimisation and targeted user acquisition.

Subscriber growth: 295,355%
Revenue: Top Grossing App

Education

0 to #1 Education App (AU & UK)

We launched this driving education app to the #1 ranking in Education across Australia and the UK in just 2 months, achieving Top 5 overall across ALL categories in Australia. Through comprehensive App Store Optimisation and strategic growth campaigns, we generated over 321,000+ launch campaign installs and helped secure CarSales.com.au as a major sponsor.

App Store rankings: #1 Education (AU & UK)
Launch campaign installs: 321,000+

Music

2x'd revenue on a mature app

We rebuilt Vampr's subscription strategy from the ground up; optimising onboarding, paywall design, and UX to lift install-to-trial conversions from under 5% to over 30% and more than double subscription revenue.

Conversion increase: 6x (5% to 30%)
Revenue growth: 2x+

The New Zealand app market

The most successful NZ app teams treat NZ as the launch market and AU/US/UK as the scaling markets. That informs everything from App Store keyword strategy (built for the larger English-speaking markets, validated locally) to paid channel mix (which channels scale outside NZ) to creative production (talent and tone that travel).

Categories we see particular activity in right now: consumer fintech and crypto, sports and outdoor, agritech, rural-services apps, B2B SaaS and more. Each benefits from a different channel mix - we'll recommend a tailored mix as part of the strategy call.

App marketing in New Zealand: frequently asked questions

Do you work with New Zealand app companies?

Yes. We've worked with Kiwi app teams across consumer, fintech, agritech, B2B SaaS and more, and we run engagements remotely with weekly video calls in NZST/NZDT-friendly time slots.

Are you based in New Zealand?

Yes. App Media was founded in Sydney in 2009. We are based locally in Wanaka, New Zealand (44Degrees Limited is our parent company), and serve Kiwi app teams across NZ, Australia and globally. We travel around New Zealand and to Australia frequently for in-person meetings and major workshops.

Which markets do you scale NZ apps into?

Australia is the natural first market beyond NZ. From there, the US and UK are the typical next steps. Our methodology is built to run all four markets - AU, NZ, US, UK - in parallel without losing focus.

Do you offer AI app visibility for NZ apps?

Yes. AI assistants are increasingly how users discover apps in NZ and globally. We optimise for ChatGPT, Perplexity, Gemini and Google AI Overviews, and offer a free AI App Visibility Check to see where you stand today.

How do I book a New Zealand strategy call?

Apply through our contact page or schedule a free 30-min call directly. Jarrah personally reviews every application within 1–2 business days.

We also serve app teams in Sydney, Melbourne, Brisbane, Perth, Adelaide and Canberra.

Ready to get started?

Speak to App Media, New Zealand's specialist app marketing agency

Free 30-min strategy call. Personally reviewed by Jarrah.

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