About Jarrah
Jarrah is the founder and Chief Strategist of App Media. He's spent the last 15+ years personally managing thousands of app marketing campaigns, launching countless iOS and Android apps into the top charts of the App Store and Google Play across categories from Business and Finance to Games and Health & Fitness.
He founded App Media in 2009 in response to a simple observation: the way app companies were marketing their products was fundamentally mismatched to the way users actually wanted to discover and buy them. That insight became the foundation of App Media's methodology - combining App Store Optimisation, Apple Search Ads, performance marketing across Meta, TikTok, Reddit, Snap, X and YouTube, viral video, and AI app visibility optimisation to acquire high-quality users at scale.
Today, Jarrah personally reviews every application that comes through App Media's application form and runs a small, hand-picked team plus a network of 70+ specialist freelancers from his base in Australia.
Areas of expertise
- App UI/UX Strategy
- App Store Optimisation (ASO) for Apple App Store and Google Play
- Apple Search Ads (ASA) at scale across multiple markets
- Mobile app launch strategy across iOS and Android
- User acquisition across Meta, TikTok, Google, Apple Search Ads, Reddit, Snap, X and YouTube
- Short-form viral video (TikTok, Reels, YouTube Shorts) for app installs
- AI app discovery and visibility optimisation for ChatGPT, Perplexity and AI assistants
- Conversion-rate, paywall and onboarding optimisation