From: Jarrah Robertson
Director, Smart Media Innovations Pty Ltd
(02) 9439 6398, Sydney Australia

You’ve Published Your App, Now What?

With over 750,000+ apps now being hosted on the Apple App Store (and more than 700,000 in Google Play), the days of simply tossing your App out into the marketplace with the hope of gaining fame and fortune are in decline. Today, you need an effective app marketing strategy that attracts the buzz and app downloads necessary to make your App a success.


Ideally, you will need to partner with a proven app marketing company to develop a solid app marketing plan and apply this to your App sales strategy (for generating downloads and sales).


Because at the end of the day, this is what will truly determine whether or not you’re App will become a success, and avoid becoming another fly-by-night venture (like the many tens of thousands of quality apps out there that have never made a sale).


Smart Media Innovations has been watching and studying the mobile marketing techniques that ensure app success since the beginning of Apple’s app store launch.


Some of the things we might implement include:


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  • Formulation of an effective mobile app marketing plan.
  • App store SEO and re-submission to the App Stores
  • Mobile advertising campaign management and optimisation
  • Mobile landing page design and conversion analysis
  • Setup and design of custom Twitter, Facebook and YouTube pages – including custom social media Ad campaigns that generate App awareness and downloads.
  • App submission to relevant app review sites
  • Blog writing and posting on relevant blogs and forums with high traffic
  • Unique PR strategies for mass awareness in a short amount of time
  • Advanced app marketing strategies such as creation of your very own ‘App network’
  • Cross promotion of your app across our own network of relevant applications
  • Viral video release via client social media accounts as well as our own internal network
  • And many more possible strategies, depending on your App!


Marketing for iPhone or smartphone apps is similar to marketing other online software products, although the marketing tools available have expanded in recent years, especially in the area of social media and the various mobile channels. The steps however are still the same: develop a product that your customers want and need (iPhone app), create and deliver a strong marketing message that attracts your ideal customer, and continue to develop your product, your messaging and your marketing to ensure that you retain customers (and generate new sales) long term.


Smart Media Innovations understands that mobile app marketing is a process that incorporates these fundamental steps and we have an expert team able to perform them to increase sales success for your iPhone or Android app. Whether you are just starting out as a first time developer or have created and posted a number of apps for sale, you’ll want to take a closer look at App marketing if you desire to move beyond being a casual developer and seller of Apps, to achieving your own best-selling brand. Contact us to begin the process of developing an App marketing plan, or to view plans and pricing on several of our core app marketing strategies. Call +612 9439 6398 or Enquire today!


If you’re ready to implement an effective App Marketing Plan…It’s easy to do.

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You can call us on (02) 9439 6398 or simply complete the form below for a call back. You can also e-mail us at:
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If you have questions, or you’d just like to talk to someone before you get started, I’m happy to talk to you and take you through the first couple of steps. You can call me on (02) 9439 6398. We’re in Sydney, Australia. You can also e-mail us at

Call +612 9439 6398 to find out more…Or complete the form below for a call back:

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