App Marketing Experts, Mobile App Marketing Agency Sydney Australia, iPhone App Marketing Strategies | The 5 biggest challenges of mobile app development and how to overcome them
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The 5 biggest challenges of mobile app development and how to overcome them

The 5 biggest challenges of mobile app development and how to overcome them

Challenge No.1 – Cost to Market

This is definitely the biggest and often most frustrating challenge when developing a mobile app. Get ready to pay a lot of money! Typically any app worth its salt will cost anywhere between $20,000 and $100,000+ (if you’re serious about it).

To add to the mix, good developers are often hard to find, while poor developers can cost you not just your shirt, but your valuable time and reputation.

As you are probably aware, mobile apps use programming languages that most web developers do not know how to use. Objective-C is the dominating programming language for iOS and has only just recently started to gain wider adoption. Also, the learning curve is much steeper than for web development languages and this results in: a) a smaller number of highly skilled developers and b) higher developer salaries.

If that wasn’t enough…

Try Multiplying Your Costs by The Number of Platforms:

Did we say developers are more expensive? We might have underestimated. Multiply that by two, three, or even four. Or just let us know which one of these platforms you would prefer not to publish your app on?:

Challenge No.2 – Time to Market

Mobile development is very, very, …very … slow. It literally takes forever. Mobile developers are expensive but that does not mean they are fast. Three months is a safe minimum, more realistically it will be six months or more. And when you think you’re done, you’re actually just getting started. There is the iTunes App Review process (and who knows what can go wrong there) as well as on-going maintenance and software upgrades to content with. All of this eats into your time, and costs.

Challenge No 3. – Publishing to Multiple Platforms

You might think that most of the work is done when you are finished with development of your app. Unfortunately publishing apps to multiple app stores (Apple, Google Play etc.) is a rather complex process and typically requires a developer… unless you have the time to understand all of this:

  • Compiling binaries
  • Distribution certificates
  • Private keys
  • Push notification certificates
  • In-app purchase subscription certificates
  • Dozens of pages of forms you need to fill in detail
  • Uploading binary to iTunes, Google play
  • Providing proper description and images for your app
  • Communicating with Apple App Review team

This is nothing like putting your website on the server and you are good to go. Each platform has it’s own requirements, steps and regulations, all of which requires knowledge and understanding.

Challenge No 4. – iPhone and Android Upgrades

We get this all the time… “The latest iOS upgrade just crashed my app, and now our users are really frustrated!

Maintaining compatibility with every update of the iPhone and Android operating systems is a full-time job on it’s own. Both platforms are rapidly developing and do not maintain backward compatibility on some of their features… leaving you with a broken app.

Here are just a few of the challenges you can expect to deal with.

Screen resolutions:

You’ve heard about the bigger / longer screen on the iPhone5, right? Well, that’s child’s play when comparing compatibility issues for Android devices. Do you understand any of this below? If not, better start learning.

Small screen
QVGA (240×320), 2.6″-3.0″ diagonal

Normal screen
WQVGA (240×400), 3.2″-3.5″ diagonal FWQVGA (240×432), 3.5″-3.8″ diagonal HVGA (320×480), 3.0″-3.5″ diagonal WVGA (480×800), 3.3″-4.0″ diagonal FWVGA (480×854), 3.5″-4.0″ diagonal

OS Updates:

And we only touched screen resolutions. How about OS updates? They will most likely break your app or at the least it will make it look out-dated. For example:

  • No support for latest native iOS Facebook and Twitter integration. (Add $5,000 to your development budget)
  • Not compatible with new iOS maps. (Add $10,000 to your budget)
  • You cannot share to Pinterest? (Add $4,000)
  • No support for new Facebook Like home screen? (Add $7.000)

And the list goes on and on and on… every month… for many years…and keeps adding up just to keep up!

Challenge No 5. – Managing Content

Get ready to learn some code.

After all the money you’ve spent, you’d probably expect something like this:

  • An easy way of updating the content, by someone who isn’t tech savvy
  • All new content that’s immediately visible in the app
  • Easy ways to change, add or update functionality in the app in real-time

But the reality is much different:

  • Features are baked into the app
  • Every change requires developers to republish the app
  • You cannot activate new features without more development and having to go through the App Store Review process (5-10 days later)
  • No way to change existing functionality without further development

Is it really possible to get around all this?

Well, AppMedia has removed all of these problems for you. By choosing the right mobile app platform, you can save a truckload of time and money, not to mention a lifetime of headaches! Here’s how we alleviate all these problems for you, so you don’t have to:

  • No 1: We reduce the costs to a minimum. Starting from a one time low fee of $1499 custom setup and design, than just $59/month to maintain your app, including all feature upgrades and updates with unlimited client support
  • No 2: We handle all the steps required to design, build and publish your apps
  • No 3: We automatically update and upgrade your app behind the scenes every month so you don’t have to
  • No 4: We provide the most simple and most powerful mobile app publishing systems and integrations available

So isn’t it about time you put these problems behind you?

Our talented team at AppMedia can remove the complexity for you (and offer so much more), so you can focus on your business.

Did we mention we offer a risk free 30 day money back guarantee? Why not enquire today!


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If you’re ready to implement an effective Mobile App Strategy…it’s easy to do.

Simply call +61(2) 8007 5766 to find out more
Or complete the form below for a call back:

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